The company needed a fresh and noticeable image in one of the most competitive arenas in the world. We decided to use influences from the Art Nouveau movement. At it's height at the turn of the last century, nearly all advertising was influenced by this style. An artistic elegance that is seldom seen in advertising until again recently. The logo gives a stylish but welcoming lure to the voyeur, whilst a reassuring feeling of establishment and high quality. The client have been very pleased with the logo and the service planet's provided.